Jennifer K. Bonoff, Ph.D.

Curriculum Vitae
Bonoff_CV

Assistant Professor, Marketing
Salve Regina University

100 Ochre Point Ave Newport, RI 02840
401-341-3151
jennifer.bonoff@salve.edu

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Jennifer K. Bonoff, Ph.D.

Curriculum Vitae

Assistant Professor, Marketing
Graduate Program Director, MS Innovation and Strategic Mgt
Department of Business & Economics, Salve Regina University

100 Ochre Point Ave Newport, RI 02840
401-341-3151
jennifer.bonoff@salve.edu


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TEACHING INNOVATIONS & CLASSROOM COMMUNITY ENGAGEMENT

Business Planning Capstone & Annual Seahawk Tank Competition
Instructs all Senior Business students each semester in the Departmental Capstone Experience. Utilizing the Entrepreneurial Educational Model developed from a series of grant-funded initiatives beginning in 2021, the top student teams each year compete for cash prizes in a Pitch Competition held in May at Innovate Newport. Sponsored by Webster Bank, the annual event features a cocktail reception with passed hors d'oeuvres, team competition, and awards ceremony, and attracts many guests from the Salve community, local business leaders, and area residents.

R.I.S.E. (Rhode Island Student Entrepreneurship) Summit:
Students enrolled in the MGT 255 Entrepreneurship class in partnership with Innovate Newport produced the annual R.I.S.E Summit in collaboration with RIHUB on April 2, 2023 & April 7, 2024. Sponsored by People’s Credit Union, the Summits are designed to provide students from local universities (Salve Regina University, Roger Williams University, and the University of Rhode Island) the opportunity to come together to network and access workshops, flash talks, student pitch presentations, and keynote speaker addresses.

“Salve students organize, participate in inter-collegiate entrepreneurial summit at Innovate Newport.” What's Up Newp. April 5, 2023.

https://whatsupnewp.com/2023/04/salve-students-organize-participate-in-inter-collegiate-entrepreneurial-summit-at-innovate-newport/

Hootsuite Higher Education Program:
Formed a collaboration between Salve and Hootsuite allowing students to have free access to the Hootsuite social media tools and online courses. Students earn two professional certifications including the Hootsuite Platform and Social Marketing Certifications at no charge (normally a $298 fee).

Professional Certifications:
Students in multiple classes earned professional certificates & training including the Hootsuite Social Marketing Certification, Hootsuite Platform Certification, LinkedIn Learning "Profile Training," LinkedIn Learning "Finding a Job on LinkedIn," SEMRush Keyword Research, Sprout Social Listening Pro, Beginner Google Analytics, Advanced Google Analytics, SEMruch SEO Toolkit, HubSport Inbound Marketing, HubSpot Content Marketing, and the HubSpot Email Marketing Certification.

Digital Marketing Competition, Purdue University Northwest:
Student teams from the MGT 422 Marketing Strategies Capstone class were recognized in the worldwide Digital Marketing Competition hosted by Purdue University Northwest. In the Fall Semester, “Team Seahawks” placed in the Top 25 out of 271 teams. “Team Sole Sisters” placed 3rd overall in the Graduate Teams category. The Spring semester once again saw hundreds of submissions worldwide. “Team Bellevue Branding” finished as the 2nd alternate Finalists.

Entrepreneurship Lightening Pitch Competition:
MGT 255 Entrepreneurship students competed in a semester-end Lightening Pitch competition with cash prizes going to the top 4 pitches. Students presented the following for their new venture: Vision and Value Proposition, The Problem, Target Market and Opportunity, The Solution, Business Model, Legal Form of Operation, Marketing Strategy, and How the Venture Obtains Financing. The outside judges included the Business & Economics Department Chair along with the Director of Innovation & Entrepreneurship at Innovate Newport.

Marketing Strategy Community-Engaged Project:
Senior Marketing Students crafted a renewed Marketing Strategy for the Rhode Island Hospitality Association (RIHA) which detailed industry- specific information and trends, target market details, the "Rhode to RIHA" campaign including social and traditional channels, Key Performance Indicators, as well as Creatives for the campaign.

Business Planning Capstone & Community-Engaged Partnerships:
Instructs all Senior Business students each semester in the Departmental Capstone Experience. Students worked with local businesses & entrepreneurs to assist with the creation of full Business Plans:
2017-18: 153 students worked with 15 businesses (8,120 hours)
2018-19: 120 students worked with 16 businesses (8,347.50 hours)
2019-20: 118 students worked with 19 businesses
2020-2021: 171 students worked with 20 businesses
Fall 2021: 54 students worked with 8 businesses (7,054.25 hours)

#CliffWalkTogether campaign:
In collaboration with Newport’s Cliff Walk Commission, students in the MGT 422 Marketing Strategies Capstone created a Marketing Plan for the launch of a new mobile donation app. The Marketing Plan summarized results from a focus group along with community feedback and sentiment, identified a target market, and formalized a Strategic Big Idea actioned through specific communication materials and social media strategies. The #CliffWalkTogether campaign was launched on Memorial Day Weekend 2021 with student-created signs and banners placed in various locations on the Cliff Walk itself. Articles also appeared in several local publications with positive results in terms of awareness and funds raised.

“Step Up for the Cliff Walk.” Newport This Week. May 27, 2021.

https://www.newportthisweek.com/articles/step-up-for-the-cliff-walk/

“Cliff Walk Together.” Report from Newport | Salve Regina Magazine. Summer 2021, pg. 4.

“Salve students, Hi-Lo tenants join hands on enterprise.” The Newport Daily News. Sean Flynn. November 2, 2018.

https://www.newportri.com/story/news/local/2018/11/03/neighborhood-association-salve-regina-join-hands-on-enterprise/9334605007/

Hi-Lo Neighborhood Association Community Partner:
A partnership was formed between a senior student team and the Hi-Lo Neighborhood Association. With full support of the Newport Housing Authority, the students unveiled a proposal for a Hi-Lo Wellness Center in the underutilized Donovan Manor space.

Community-Engaged Partnerships
In collaboration with the Center for Business Outreach, 17 students in MGT 399 Social Media Marketing worked with 4 local businesses (a total of 306 hours) to assist in the creation of Social Media Marketing plans.

Marketing EDGE Collegiate ECHO Challenge by Facebook
A student team in MGT 390 Marketing Communications achieved Semi-Finalist status out of 255 entries worldwide (as voted by 58 judges across the marketing industry) for their work on promotional techniques for facebook.

Davis Education Foundation Grant:
Contracted by Salve Regina University to develop a hybrid course for a grant-funded (Davis Education Foundation) innovative pedagogy initiative that combines online learning, flipped classroom, and experiential learning (networked curriculum). Taught two sections and the entire online component (100 students) in Fall 2015.

Community-Engaged Partnerships
In collaboration with the Center for Business Outreach, 125 students in 4 sections of MGT 280 Principles of Marketing worked with 12 local businesses (a total of 1,509 hours) to assist in the creation of Marketing plans.

Marketing EDGE Collegiate ECHO Challenge by DIRECTV
A student team in MGT 390 Marketing Communications achieved semi-finalist status out of hundreds of students worldwide for their work on promotional techniques for DIRECTV.

Direct Marketing Educational Foundation’s Competition
A student team in MGT 390 Marketing Communications received an honorable mention award out of hundreds of students worldwide for their work on promotional techniques for the non-profit organization, Charity:water.

UNIVERSITY SERVICE & ENGAGEMENT

2023-2024

Graduate Program Director, MS in Innovation & Strategic Management (MSIS)

New Certificate to M.S. Degree Program Development:

Developing and proposing a new Certificate-to-M.S. Degree Pathway Program which integrates the institution’s mercy mission, the strategic compass core principles and values, and the critical concerns of the sisters of mercy.  The proposed new MS fosters the development of high-performing, resilient, and transformed leaders with expertise in organizational culture, sustainable business, analytical decision making and strategic management.

Proposals submitted to Curriculum Committee:

M.S. Organizational Transformation and Leadership

Graduate Certificate: Strategic Transformation & Sustainable Management

Graduate Certificate: Data Analytics for Organizational Progress

Graduate Certificate: Organizational Culture Transformation

Department of Business & Economics - Academic Spotlight, October 6th

Met with prospective parents and students to answer questions regarding Business programs and offerings.

Rhode Island Innovation Crawl, September 29th

Represented Salve by participating in the inaugural event hosted by Venture Café Providence & Innovate Newport.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Teaching Load, Fall Semester:

Courses Taught: 4 sections, 105 students
Directed Study: 1 section, 1 student

2022-2023

Graduate Program Director, MS in Innovation & Strategic Management (MSIS)

Graduate Program Director, Master of Business Administration (MBA)

MBA and MS Program Review: Prepared the Program Review Report for both programs and hosted the external reviewer's campus visit on January 25th.

MBA Curriculum Revision
Updated the overall MBA concentrations including the addition of a new concentration in Finance.

Salve Business Accepted Students Day, February 17th

Facilitated three sessions of the New Venture Marketing Food Truck Simulation for all prospective business students in attendance.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 13 graduate students and 30 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in Bazarsky Lecture Hall on April 30, 2023.

Undergraduate Community-Engaged Learning (CEL) Course Development Grant

Grant recipient for the community-engaged project with Innovate Newport in the MGT 255 Entrepreneurship class.

Business Planning Capstone and Seahawk Tank Pitch Competition, Innovate Newport, May 6, 2023

Salve Regina University Faculty Development Workshops, May 24, 2023

Hosted a presentation in the Antone Academic Center titled, "Engaging Community Partners.

Advising: 57 active undergraduate and graduate advisees

Teaching Load, Fall & Spring Semesters:

Courses Taught: 9 sections, 238 students
Directed Study:
2 sections, 4 students

Teaching Load, Summer Sessions

Courses Taught: 1 section, 11 students

2021-2022

Graduate Program Director, MS in Innovation & Strategic Management (MSIS)

Graduate Program Director, Master of Business Administration (MBA)

Chapter Advisor, American Marketing Association

2021 AMA International Collegiate Conference, Chicago, March 2022
The Salve Chapter placed in the TOP 5 Small School Chapters in the country and earned 3rd place overall for the Social Impact Video competition.

American Marketing Association Alumni & Networking Night, October 25th
Partnering with the Career Development Office, this event held in Ochre Court featured 9 business alumni with 60 students in attendance.

Marketing Week, Oct 24 - Oct 29
Marketing Week featured 17 guest speakers, several training and fundraising events, as well as community service endeavors including collecting 75 toys for the Martin Luther King Jr. Community Center’s Santa’s Workshop.

Entrepreneurship Minor, Department of Business & Economics, co-author of the proposal

In May, the Faculty Assembly voted to pass the newly developed interdisciplinary minor in Entrepreneurship.

Salve Business Accepted Students Day, February 25th:

Facilitated multiple sessions of the New Venture Marketing Food Truck Simulation for all prospective business students in attendance.

The Salve Regina University Social Listening Lab, Founding Committee Member, Fall 2021

Member of the committee that secured funding to institute a Social Listening Lab in the O’Hare Academic Building. The Social Listening Lab endeavor was a joint proposal of the Department of English, Communications and Media and the Department of Business & Economics. The Lab gives Salve students and faculty access to widely used industry analytical tools through the SpoutSocial software.

Business Planning Capstone & Inaugural Seahawk Tank Competition, Innovate Newport, April 23, 2022

Salve Admissions Open House Presentations,

Volunteered to present and meet with prospective parents and students on October 17, 2021, November 7, 2021, March 11, 2022; April 9, 2022; and April 24, 2022.

Sprout Social Onboarding Training Series, August-September, 2021.

Took part in a rigorous onboarding session with Sprout Social to become adept with the software and its capabilities.

3 Day Startup (3DS) Training, January 2021

Took part in a grant-funded series of entrepreneurial training workshops.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 9 graduate students and 23 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in the O’Hare Academic Building on March 27, 2022.

Department of Business & Economics Honors and Awards Ceremony, March 27, 2022

Organized, hosted, and MC’d the ceremony held in the O’Hare Academic Building. Approx 200 students, family, faculty, and administration were in attendance.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 9 sections, 194 students
Directed Study:
2 sections, 2 students

Teaching Load, Summer Sessions

Courses Taught: 1 section, 17 students

2020-2021

Graduate Program Director, MS in Innovation & Strategic Management (MSIS)

Graduate Program Director, Master of Business Administration (MBA)

Graduate Evaluation Tool, Sub-Committee

Search Committee, Director of Pell Honors Program, Appointed

Department of Business & Economics Core Task Force, Appointed

10 Years of (full-time) Service, Recognition

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 30 graduate students and 27 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in the O’Hare Academic Center / Virtual Option. May 2, 2021.

Department of Business & Economics Honors and Awards Ceremony, May 2, 2021.

Organized, hosted, and MC’d the ceremony held in the Bazarsky Lecture Hall / Virtual Option. Approx 200 students, family, faculty, and administration were in attendance.

Summer Advising 2021

Contracted to advise and assist with scheduling for the incoming class of undergraduate students.

Marketing Video for Graduate and Professional Studies, July 2021

Filmed a segment for a marketing video promoting the Salve MBA & MS programs.

Advising: 211 active undergraduate and graduate advisees

Teaching Load, Fall & Spring Semesters:

Courses Taught: 10 sections, 268 students
Directed Study:
1 sections, 2 students

Teaching Load, Summer Sessions

Courses Taught: 1 section, 24 students

2019-2020

Curriculum Committee, Faculty Elected

Nominations & Elections Committee, Faculty Elected

University Mission Committee, Appointed

Department of Business & Economics Core Task Force, Appointed

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

Program Coordinator, Business Administration

Strategic Compass Focus Group, Member

UNV-101 Fall 2019 Instructor

Created and taught UNV-101 Social Entrepreneurship in an overload capacity.

UNV-102 Spring 2020 Instructor

Created and taught a Pell section of UNV-102 Social Media Marketing Impact in an overload capacity.

Pizza and Professors, March 9, 2020

Participated in this networking event for freshman and sophomore students hosted by The Center for Business Outreach.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 39 graduate students and 44 undergraduate students into the Honor Society at the Virtual Business & Economics Awards Ceremony.

Summer Advising 2020

Contracted to advise and assist with scheduling for the incoming class of undergraduate students.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 11 sections, 267 students
Directed Studies:
2 sections, 2 students

Teaching Load, Summer Sessions

Courses Taught: 1 section, 12 students

2018-2019

Curriculum Committee, Faculty Elected

Nominations & Elections Committee, Faculty Elected

University Mission Committee, Appointed

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

Program Coordinator, Business Administration

UNV-101 Fall 2018 Instructor

Created and taught UNV-101 Social Entrepreneurship in an overload capacity.

UNV-102 Spring 2019 Instructor

Created and taught two sections (including a Pell section) of UNV-102 Social Media Marketing Impact in an overload capacity.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 11 graduate students and 30 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in the O’Hare Academic Building on May 5, 2019.

Department of Business & Economics Honors and Awards Ceremony, May 5, 2019.

Organized, hosted, and MC’d the ceremony held in the O’Hare Academic Building. Approx 200 students, family, faculty, and administration were in attendance.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 15 sections, 358 students
Directed Studies:
1 sections, 1 student

Teaching Load, Summer Sessions

Courses Taught: 2 section, 32 students

2017-2018

Curriculum Committee, Faculty Elected

Nominations & Elections Committee, Faculty Elected

University Mission Committee, Appointed

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

Critical Mercy Luncheon, March 6, 2018

Committee member charged with planning the luncheon and discussion sponsored by the Mission Committee in Ochre Court, featuring Sister Maureen Mitchell, RSM, Vice President of the Sisters of Mercy Northeast.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 30 graduate students and 28 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in the O’Hare Academic Building on May 6, 2018.

Department of Business & Economics Honors and Awards Ceremony, May 6, 2018

Organized, hosted, and MC’d the ceremony held in the O’Hare Academic Building. Approx 200 students, family, faculty, and administration were in attendance.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 14 sections, 377 students
Directed Studies:
3 sections, 8 students

Teaching Load, Summer Sessions

Courses Taught: 2 section, 35 students

2016-2017

Program Coordinator, Marketing

Department Chairwoman, Business Studies & Economics

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

University Mission Committee, Appointed

Faces of Mercy Contest, Mission Committee, March 2017

Worked with marketing students to create the Faces of Mercy contest poster.

Participated as a judge for the Faces of Mercy contest.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 19 graduate students and 39 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in the O’Hare Academic Building on May 7, 2017.

Department of Business & Economics Honors and Awards Ceremony, May 7, 2017

Organized, hosted, and MC’d the ceremony held in the O’Hare Academic Building. Approx 200 students, family, faculty, and administration were in attendance.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 9 sections, 221 students
Directed Studies:
7 sections, 16 students

Teaching Load, Summer Sessions

Courses Taught: 2 sections, 36 students
Directed Studies:
1 section, 1 student

2015-2016

Program Coordinator, Marketing

Department Chairwoman, Business Studies & Economics

University Mission Committee, Appointed

Thunderbolt Team, Appointed by the Provost

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

“Swipe for Hunger” Fundraising Event, Hunger and Homelessness Awareness Week, November 2015

Led a team of students from the Sigma Beta Delta Honors Society participating in the fundraiser in partnership with the Community Service Office. Donations went to Lucy’s Hearth in Middletown, RI.

5 Years of (full-time) Service, Recognition

Quality Matters "Peer Reviewer"

Completed the course and earned the certification.

Grant-Funded Networked Curriculum Pilot Course

Contracted by Salve Regina University to develop a hybrid course for a grant-funded (Davis Education Foundation) innovative pedagogy initiative that combines online learning, flipped classroom, and experiential learning (networked curriculum). I taught 2 sections along with the entire online component of this course in the Fall of 2015 (a total of 100 students participated).

Graduate Course Development, Contracted by Salve to develop online graduate courses:

MGT551: Marketing and Fundraising for Nonprofits.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 14 graduate students and 26 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in the Young Building on April 17, 2016.

Department of Business & Economics Honors and Awards Ceremony, April 17, 2016.

Organized, hosted, and MC’d the ceremony held in the Young Building. Over 100 students, family, faculty, and administration were in attendance.

Senior Hooding, May 14, 2016

Invited by the Provost to hood seniors at the Baccalaureate Mass during Commencement Weekend.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 16 sections, 393 students
Directed Studies:
4 sections, 7 students

Teaching Load, Summer Sessions

Courses Taught: 2 sections, 37 students

2014-2015

University Mission Committee, Appointed

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

Women and Gender & Sexualities Studies, Working Group

Received faculty approval to create the new minor launching Fall 2015.

Find Your Good Fortune: We Mean Business! Fall 2014

Planned the retention event for freshman business students which included Chinese food, live music, free t-shirts, & cash prizes.

Graduate Course Development, Contracted by Salve to develop online graduate courses:

MGT 524: Entrepreneurial Enterprise

MGT 530: Building Value through Marketing

HCA 505: Healthcare Marketing

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 22 graduate students and 31 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in The Young Building on April 12, 2015.

Department of Business & Economics Honors and Awards Ceremony, April 12, 2015

Organized, hosted, and MC’d the ceremony held in the Young Building. Over 100 students, family, faculty, and administration were in attendance.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 10 sections, 253 students
Directed Studies:
1 sections, 1 students

Teaching Load, Summer Sessions

Courses Taught: 2 sections, 36 students

2013-2014

Departmental Liaison, Marketing

Departmental Liaison, Global Business & Economics

University Mission Committee, Appointed

Women, Gender, and Sexualities Studies

Member of the working group crafting a proposal for a new minor.

“Swipe for Hunger” Fundraising Event, Hunger and Homelessness Awareness Week

Led a team of students from the Sigma Beta Delta Honors Society participating in the fundraiser in partnership with the Community Service Office. Donations benefited the Dr. Martin Luther Jr. Community Center.

Salve Business Studies Luau

Organized this networking and retention event for students held in Wakehurst on March 5th from 5-7pm which featured appetizers, an ice cream sundae bar, and business trivia contests with cash prices.

Chapter Advisor, Sigma Beta Delta International Business Honor Society

Inducted 16 graduate students and 21 undergraduate students into the Honor Society at the Business & Economics Awards Ceremony in The Young Building on April 6, 2014.

Department of Business & Economics Honors and Awards Ceremony, April 6, 2014

Organized, hosted, and MC’d the ceremony held in the Young Building. Over 100 students, family, faculty, and administration were in attendance.

Teaching Load, Fall & Spring Semesters:

Courses Taught: 8 sections, 212 students

Teaching Load, Summer Sessions

Courses Taught: 2 sections, 37 students

2012-2013

Business Studies and Economics Department Task Force, Member

Teaching Load, Fall & Spring Semesters:

Courses Taught: 9 Sections
Directed Studies:
1 Sections

2011-2012

2012 Sigma Beta Delta Leadership Award

Keynote Speaker, Business Studies & Economics Award Ceremony, May 2012

ISM 307: E-Business / E-Commerce

Updated the course I originally created for Salve in 2006 which investigates all aspects of electronic commerce.

Teaching Load, Fall & Spring Semesters

Courses Taught: 8 Sections

Teaching Load, Summer Sessions

Courses Taught: 1 Section

2010-2011 (Adjunct)

Service-Learning Project

During the Fall semester, students in MGT 305: International Issues in Consumer Behavior participated in a 1-credit service-learning project, presenting to the Hathaway Elementary School third grade class regarding cultural differences.

Collaboration with the Rhode Island Small Business Development Center (SBDC)

Assisted students in collaboration with the SBDC. Students met with local businesses helping with website development and internet marketing capabilities. Businesses included the Rhode Island Chapter of the National Contract Management Association (NCMA), the Newport Small Business Round Table (SBRT), Northeast Manufacturing, ipinz, and Bailey T’s.

Teaching Load, Fall & Spring Semesters

Courses Taught: 4 Sections

PERSONAL STATEMENT


We are in the midst of a pivotal time where digital technology is playing a more pronounced role in daily life. In such a fast-paced and evolving world, I have the wonderful privilege and responsibility to educate students to harness the full potential of the new digital environment, while simultaneously maintaining a focus on personal integrity and social justice.

As a business owner and entrepreneur for the last 25+ years, my business background also plays an essential role in my preparedness to educate and research at the highest level.

I bring energy and enthusiasm into the classroom while infusing real-world examples and experience into the material. I have a true passion for teaching, research, and innovation, and a unique connection to the students.

And.... Why Not?